Online Marketing Lexikon
Springe direkt zu
A
B
- Backlink
- Banner
- Besucher-Tracking
- Bid-Management
- Blacklist
- Bouncing
- Business-to-Business (B2B)
- Business-to-Consumer (B2C)
- Branding
- Brückenseite
- BVDW
- Black Hat SEO
- Brand Awareness
- Buyer Persona
- Brand Funnel
- Below the Fold
- Buyer’s Journey
- Bedürfnispyramide (Maslowpyramide)
- Blogcast
- Buzzword
- Banner-Blindheit
- Brand Storytelling
- Branded Hashtag
- Brainteaser
- Benchmark-Analyse
- Bonuszahlung
C
- Click Distance
- Click Fraud
- Click Popularity
- Clickstream
- Click-Through-Rate (CTR)
- Cloaking
- Cookie-Tracking
- Cost per Acquisition
- Cost-per-Click (CPC)
- Cost per Impression (CPI)
- Cost-per-Lead (CPL)
- Cost per Order
- Crawler
- Consulting
- Content
- Call-to-Action (CTA)
- Conversion Funnel
- Clienting
- Corporate Identity
- Content-Marketing-ROI
- Customer Journey
- Clickbaiting
- Content Marketing
- Cost-per-Mille (CPM)
- Customer Acquisition Costs (CAC)
- Closed-Loop-Marketing
- Closed-Loop-Reporting (CLR)
- Community Marketing
- Community-Marketing
- Conversational Marketing
- Co-Creation
- Conversational Commerce
- CSAT (Kundenzufriedenheit)
- Corporate Communication
- Churn-Rate / Abwanderungsquote
- Customer Experience
D
E
F
G
H
I
J
K
L
M
N
O
P
- Page Impression (PI)
- Page View
- PageRank
- Paid Inclusion
- Paid Listing
- Paid Placement
- Paid Ranking
- Paid Submission
- Partnerprogramm
- Partnerprogrammbetreiber
- Pay per Click
- Pay per Lead
- Pay per Sale
- Pay per View
- Permission-Marketing
- PopUp
- PopUp-Blocker
- Post-Click-Tracking
- Publisher
- Passive Preispolitik
- Preheader (Newsletter)
- Paid-Media
- Pre-Roll-Ads
- Predictive Analytics
- Predictive Lead Scoring
- Public Relations (PR)
- Performance Marketing
- Programmatic Marketing
- Programmatic Advertising
- Phubbing
- Podcast
- Point of Sale (POS)
- Personalmarketing
R
- Ranking
- Return on Investment (ROI)
- Robot
- Rich Snippets
- Retargeting
- Revenue per Mille (RPM)
- Rebranding
- Rosenthal-Effekt
- Reziprozität
- Revenue per Lead
- Robot Recruiting
- Return On Ad Spend (ROAS)
- Rezenzeffekt
- Remote Working
- Ride Hailing
- Real Time Marketing (RTA)
- 40-15-5 Regel
- Retention Rate / Retentionsrate
S
- SWOT-Analyse
- Schlüsselwortdichte
- Suchmaschinenmarketing (SEM)
- Suchmaschinenoptimierung (SEO)
- Search Engine Results Page (SERP)
- Session
- Session-Tracking
- Single Opt-In
- Spam
- Spider
- Sponsored Links
- Stornoquote
- Suchausdruck
- Suchmaschine
- Suchphrase
- Surface Link
- Sales-Funnel (Verkaufstrichter)
- Storytelling
- Shitstorm
- Soft-Bounce
- Segmentierung (Newsletter)
- Suchmaschinenwerbung (SEA)
- Schleichwerbung
- Social Proof
- Social Recruiting
- Sponsoring
- Social Selling
- Soft Skills
